Salesforce is a well known CRM platform that for many years empowers companies to connect with the customers in a better way. Obviously the company is highly interested in talented software developers for CRM development and is always seeking for the best employees to accomplish their CRM consulting department.
Earlier this year several data scientists had to leave LinkedIn – the biggest social network for professionals – because of reorganization. And naturally they have gone off in different directions, but we have noticed that Salesforce has become one of the main beneficiaries in this situation.
The world’s biggest cloud software provider has hired some former LinkedIn data scientists in the past few months. It wouldn’t be so interesting if there wasn’t a deeper story about Salesforce as a leader CRM company.
The thing is in the past years such great social networks as Twitter and Facebook took a good care of former LinkedIn data scientists. Many businesses have their reasons to hire high class professionals in order to analyze usage and develop some new products or features that rely on avalaible data. That’s why these new hires from Salesforce allow to assume that this CRM software provider is going to become more serious about making up the most of the available data it has. Unless there are other valid reasons – but Salesforce keeps quiet on the situation.
One of latest acquisitions of Salesforce was RelateIQ. This small startup has succeed in the sphere of CRM customization. They have figured out how to take the info from personal calendars, e-mails and phone call logs and automatically update the data records in the system of existing leads. The technology allows save much time because everything is done by the RelateIQ software and not by people. And of course Salesforce as one of the main providers of CRM software was highly interested.
So now Salesforce has talent and really smart software that costs $392 million dollars. And what should we expect next? The company continues to hire former LinkedIn employees and recently a new director for their Data Science Lab was hired. The current job list includes a number of positions for those who will work with a “simple” task to surface hidden relationships and to offer actionable metrics for decision making and turning ideas into powerful and vigorous insights.
It looks like Salesforce has a great and quite ambitious plan to occupy data science market. Only time will show how these new acquisition and talents will improve current products of the company and how will they affect Salesforce’s development in a long term perspective.